My Pocket Pets will hit retail in February targeting children aged 18 months and above.
Charity the RSPCA has signed a deal with Wow Toys which will produce a line of collectable animal figures.
Known as My Pocket Pets, these will target the pre-school market. Specifically, children aged 18 months and upwards.
Each pack contains a cute animal figure, plus an RSPCA sheet that includes fun activities such as dot-to-dot games, colouring in and more. There are six figures to collect.
RSPCA My Pocket Pets will be on sale from early February.
The line will be stocked in Waterstones, Tesco, WH Smiths, Tesco Direct, Amazon and participating RSPCA outlets, as well as garden centres and independent toy shops, post offices and newsagents.
The agreement between the RSPCA and WOW Toys is for five years. Further products are to be developed and launched throughout 2013.
My Pocket Pets contain no small parts, no PVC and no toxic paint.
The RSPCA licensing campaign includes deals in such areas as apparel, giftware, toys, housewares, stationery, publishing, pet food, wild animal food and pet accessories.
The RSPCA’s licensing manager Cathy Snow said: “Pocket Pets perfectly brings together charming and fun toys that children will love with an easy to understand and appealingly presented message about animal welfare. It will not only encourage awareness but will also help to raise valuable funds that will allow the RSPCA to continue helping to care for animals."
Alison Watson, brand manager for Wow Toys, added: “Bringing together our own passion for toy design with the help and guidance of the RSPCA has resulted in toys that we believe will delight and inform the under-fives.
"This is a wonderful opportunity to work with a loved and respected charity on products that will not just entertain but make a difference.”
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