
InspirationWorks UK has signed a deal with Contender to produce Peppa Pig toys.
The firm is developing a range of educational electronic toys including Peppa Pig’s Fun Phonics, an illustrated back lit alphabet board with eight activites and Peppa’s Magic Mirror, which features sound effects associated with the main Peppa characters and Peppa’s Mini Mirror.
Dave Martin, commercial director, said: “Peppa was an obvious choice for us when further strengthening our licensing range – we are extremely excited by the retailer reaction we have had so far and are confident in Peppa’s long term potential.
"We have achieved significant retail distribution, even though we only started discussions with Contender in January – retailer confidence in this license is clearly sky high”.
I am extremely cross with the makers of Peppa pig toys, as i dont know why they are aloud to sell the same toy in two different ways. Here is what happened to me, I brought my 3 year old the peepa pig toy set in it you get the train the car and the play park along with the characters, however the car nor the train works however if you buy them on there own the play music and move. so i would like to know why the same toys are beinging sold separtely and the ones in the box set dont work. If it is not meant to work then could you please tell me why it has the voice box where the sound should come out from. My 3 year old was very dissapointed when she was told it donst make a sound or move on its own. How do u make a three year old understand that. We buy alot of peppa pig toys but after this i am not sure if i would buy her anything from this rang as it is is a big con. It is sad i will have to be one the one to tell her she is not aloud her favouite toy anymore