Firm becomes football club's official DVD publisher in the UK and Eire.
ITV DVD, the publishing division of Granada Ventures, has been appointed as Liverpool's official DVD publisher in the UK and Eire.
The deal will see ITV DVD continuing to produce and distribute Liverpool's official DVD programming. The companies already have a long-standing partnership, which over the last nine years has delivered a number of releases including: Liverpool FC Champions of Europe, The Treble, The Road to Istanbul and Steven Gerrard My Story amongst others.
The new deal was negotiated with the club by Kevin Morgan, content director at Granada Ventures: "Liverpool FC is Britain's most successful club and the biggest selling club brand on DVD. We are very proud of our relationship and look forward to working together on an exciting schedule of future titles that celebrate the club's past and present glories."
The first release under the new deal will be Liverpool FC: 2007/2008 Official Season Review.
The deal follows a similar one secured with Arsenal FC earlier this month.