HarperCollins ties with Sky for tween virtual world based on popular character.
Following the success of the publishing programme, HarperCollins has launched Lola's Land, a new interactive world for tween girls based on the popular character created by magazine writer Lisa Clark.
Designed and built by Mykindaplace and with Sky Digital Media handling advertising sales, Lola is the first HarperCollins fictional character to be given her own online world, strengthening the property and boosting the popularity further.
Lola's Land will be aimed at tween girls and will combine editorial content, games and safe social networking, as well as a virtual world. It will cover pop star interviews, fashion, beauty, make n do, a pets gallery and articles to 'promote positive thinking'.
"Lola Love has proved herself to be a great role model for tween girls through our publishing programme, and it makes perfect sense to extend her life online," said Katie Fulford, special projects director at HarperCollins.
"With Lola's Land we have produced a responsible site that combines the editorial content of traditional magazines with games and safe social networking, all with Lola's underlying message of having fun and feeling good about yourself."