News
US: Ty's Toy Box and All Aboard join forces
Samantha Loveday May 1 2008, 1:16pm
Combined company will be "advantageous" to licensing industry partners, says CEO.
One of the top five online destinations for character-based toys and merchandise has been created with the merger of US retailers Ty's Toy Box and All Aboard Toys.
The two firms plan to continue to operate independently, maintaining their established business operations while taking advantage of the strengths of both teams to grow and expand.
Combined, the companies work with over 400 suppliers and more than 25 licensors/licensing agents, selling over 10,000 unique products. This is made up of children's licensed branded toys and toy-related items including apparel, school supplies, home décor, DVDs, costumes, party supplies and video games amongst others.
"With approximately $26 billion spent annually on character licensed product and the internet being the fastest growing source of this revenue, combining our efforts will be advantageous to our licensing industry partners and provide our customers with an unprecedented assortment of character-related products, including exclusives they can't find anywhere else," said Ty Simpson, CEO of the newly formed holding company.
