News
MY LIFE IN LICENSING: Ged Backland
Samantha Loveday May 14 2008, 5:39pm
The former Carlton Cards man talks us through his career in the licensing business.
Starting off as creative director and co-creator of Bubblegum for Carlton Cards, Ged Backland claims he fell into licensing by default.
He is now the joint owner of The Backland Studio – with brands including GoochiCoo, Scarlett and Crimson (which is jointly owned with Coolabi), Aunt Acid, Vincent (The bear with one lughole), Suga Lumps and Grumpy Old Gits.
To read the full interview with Backland, click here.
Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.
If you would like to be considered for a future My Life in Licensing, email Samantha Loveday.
