News
RETAIL WATCH: Tesco and Toys R Us
Samantha Loveday May 21 2008, 10:31am
Report on Business Week explores how Tesco and Toys R Us have succeeded in the Korean market.
A report today on Business Week has revealed why it believes Tesco and Toys R Us have successfully broken into the Korean market, where other big name retailers have failed.
The key, according to the author, has apparently been a well-executed localisation strategy.
Both retailers struck deals with local firms - Tesco with Korea's Samsung Group and TRU with Lotte Shopping - to take advantage of local expertise in the market.
To read the full article on Business Week, click here.
