News
Jetix, Disney integrate French operations
Helen Jacobs Jun 11 2008, 9:20am
Disney Channels to manage Jetix' French channel operations with immediate effect.
Disney Channels France will handle the day-to-day management of the Jetix TV channel and website in France, including adsales, marketing and programming.
Jetix' deal with the Walt Disney Company will allow it to retain a profitable business in France, following a review of its strategic operations and the recent renewal of a multi-year distribution agreement.
The move also allows Jetix' French channel to work closer with its majority shareholder's channels, Disney Channel and Playhouse Disney.
Consumer Products in France will continue to be managed by Jetix consumer Products, the licensing division of Jetix Europe. Paul Taylor, chief executive officer of Jetix Europe, said: "We believe that licensing it to Disney will maintain its success as one of France's most-watach kids TV channels, whilst also reducing the operational cost and ensuring profitability for all of our shareholders.
"It will also position Jetix France much closer to our parent company's French kids channels, allowing both parties to share resources and expertise in this competitive market."
