The boss of LMI talks us through his 30-year career in the licensing industry...
At the end of the 1960s, when Tony Jacklin had won the British Open, Jackie Stewart the F1 World Championship and Rod Laver Wimbledon, Maconie co-founded a licensing firm, IMG, with Martyn Sorrell, and represented the licensing interests for Mark McCormack's sports personalities in Europe.
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Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.
If you would like to appear in a future My Life in Licensing, please email Samantha Loveday.