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Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
Apparel firm boosts Light Fund appeal at last week's Licensing International.
The suits will be familiar to anyone who has ever been to a Brand Licensing Europe, but Roy Lowe & Sons really pulled out the stops for last week's Licensing International with their dress sense - and raised a fair sum for the Light Fund in the process.
The four - Tim Lowe (r youth), Dean Greasley (The Proclaimers), Richard Radford (the Silver Satsuma) and Martin Lowe (the bald one) - gathered $1,103, 10 pesos and a £10 note for the industry charity.
This was done by fining people for use of Americanism words or corporate jargon. As well as charging for photos and good old fashioned arm twisting, according to Lowe.
Biggest offender for using corporate lingo was apparently Warwick Brenner from TLC, who only paid ten per cent of his fine, while most obscure was Johnny Vasta from Nickelodeon, who was fined everyday for being an Aussie.
The suits, apparently, will be back at Brand Licensing Europe in October.
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Obviously, the suits will be an all new design for Brand Licensing Europe in October - Any suggestions anyone ?
How about a suit made out of a combination of all the EU flags to illustrate the expanded audience for Brand Licensing Europe? Or plain old mankinis...
Ordinarily, the mankini would be the first option everytime, but Martin's has worn out
Radders, whilst doing my expenses, realised I was short on the dollar count. Seeing this email has reminded me why. Well done. On the suit front, not for the UK, for Vegas has to be flashing lights or Elvis theme !!
Its Brand Licensing Europe's 10th anniversary this year. Please, no birthday suits!
