News
Roy Lowe's fine time in NY
Samantha Loveday Jun 17 2008, 10:31am
Comments (7)
Apparel firm boosts Light Fund appeal at last week's Licensing International.
The suits will be familiar to anyone who has ever been to a Brand Licensing Europe, but Roy Lowe & Sons really pulled out the stops for last week's Licensing International with their dress sense - and raised a fair sum for the Light Fund in the process.
The four - Tim Lowe (r youth), Dean Greasley (The Proclaimers), Richard Radford (the Silver Satsuma) and Martin Lowe (the bald one) - gathered $1,103, 10 pesos and a £10 note for the industry charity.
This was done by fining people for use of Americanism words or corporate jargon.
As well as charging for photos and good old fashioned arm twisting, according to Lowe.
Biggest offender for using corporate lingo was apparently Warwick Brenner from TLC, who only paid ten per cent of his fine, while most obscure was Johnny Vasta from Nickelodeon, who was fined everyday for being an Aussie.
The suits, apparently, will be back at Brand Licensing Europe in October.
Comments
“The Suits”
Posted by: The Silver Satsuma - Jun 17, 4:03pm
Obviously, the suits will be an all new design for Brand Licensing Europe in October - Any suggestions anyone ?
“Re: The Suits”
Posted by: Mark - Jun 17, 9:36pm
How about a suit made out of a combination of all the EU flags to illustrate the expanded audience for Brand Licensing Europe? Or plain old mankinis...
“The Suits”
Posted by: The Silver Satsuma - Jun 18, 8:28am
Ordinarily, the mankini would be the first option everytime, but Martin's has worn out
“Re: The Suits”
Posted by: Mike - Jun 19, 2:10pm
Radders, whilst doing my expenses, realised I was short on the dollar count. Seeing this email has reminded me why. Well done. On the suit front, not for the UK, for Vegas has to be flashing lights or Elvis theme !!
“Re: Re: The Suits”
Posted by: Jon Gibson - Event Manager, BLE - Jun 20, 9:32am
Its Brand Licensing Europe's 10th anniversary this year. Please, no birthday suits!
“The Suits”
Posted by: Tim - Jun 23, 11:40am
Spoil-sport
“Re: The Suits”
Posted by: Alli - Jun 24, 9:54am
How about birthday suits with stategically placed socks??