Cartoon Network property adds new food and beverage partners.
The Ben 10 licensing programme continues to grow – with Cartoon Network inking a further three deals this week within the food and beverage area.
Kinnerton Confectionery, Lightbody Cakes and Corinthian Marketing have all come on board. The trio joins over two dozen other UK licensees bringing Ben 10 products to the market this year.
Half hour TV show Ben 10 follows the adventures of ten year-old Ben Tennyson, an otherwise normal kid who discovers a strange alien watch in a crashed meteorite. The first four series of the show were broadcast on Cartoon Network in March 2006, with it airing on GMTV in September last year.
There are now over 30 Ben 10 licensees in the UK.