Targeting young boys, tweens and teens, the branded bag will contain novelties, activities and confectionery inside a resealable bag and is epected to retail for £1.99.
 
The product complements the firm's character range of bags, which includes Scooby Doo, Barbie, The Simpsons, Polly Pocket, Marvel and SpongeBob Squarepants.

Carl Richarddson, group marketing director for Mr Lucky Bags, said: "ben 10 is set to be another winning brand for Mr Lucky Bags. It will complement our existing, diverse, licensed range and will further strenghten the growing boys' market sector."

Advertisement