Children's book publisher acquires global publishing rights to non media brand.
HarperCollins Children's Books has signed a four year deal with Carte Blanche Greetings for the property famous for the grey bear with the blue nose, Tatty Teddy.
The agreement includes a variety of formats with personalised Me to You books set to be published later this year.
The brand has a mass global appeal with annual sales already gnerating £800 million wolrdwide.
HaperCollins plans to work closely with the property owner to ensure the brand's ever-increasing growth and development.
Claire Harding, brand and properties director, HarperCollins Children's Books, said: "A major strategic focus for HarperCollins is to expand our global licensing footprint; Me to You is one of the fastest growing global non media rands and so we are thrilled to team up to be the world wide publishing partner.
"We have a great Me to You team who will develop credible content, develop and launch the right formats for the right chanels plus also new digital formats into new channels, to really propel Me to You publishing internationally to fan around the world."
Richard Edmondson, commerical director, Carte Blanche Greetings, added: "It is important for the future growth of the brand that we work with partners who can help us deliver our strategic objectives, our relationship with HarperCollins will ensure the brand continues to develop and succeed as a publishing programme worthy of its pedigree."