From a PA 11 years ago, to managing Aardman's international licensing business, Helen Neno also looks after the publishing and toy categories at the firm.

To read the full interview, click here.

Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.

If you are interested in appearing in a future My Life in Licensing, email Samantha Loveday.

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