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BRAND PROFILE: Me To You
Licensing.biz staff Jul 18 2008, 10:02am
From an initial line of greetings cards, the Me To You brand has grown to cover a wide array of licensed areas.
Tatty Teddy, the bear with the brown patches, first appeared with a group of other characters in the Miranda gang in 1987, charming his way into many hearts.
So when Stephen Haines, founder of Carte Blanche Greetings, made the decision to change the bear’s colour many would have questioned his decision.
But it seems the now grey bear with the blue nose hasn’t lost his appeal. Quite the contrary, for it is the Me to You brand featuring Tatty Teddy that has secured its place as one of the fastest growing 'cute' brands.
To read the full profile, click here.
