News
SPORTS MONTH: England branded laptops on the way
Samantha Loveday Aug 1 2008, 9:27am
CPLG and FA seal licensing agreement with Hi-Grade.
CPLG and The FA have extended the official England licensing programme, signing a deal with Hi-Grade.
The firm will produce a range of laptops bearing the England Three Lions crest, which will be available to buy from the fourth quarter.
Hi-Grade is one of the UK's largest manufacturer's of laptop computers. Last year, the company won UK's Best Value Laptop for the hot-pink Notino W5700P laptop.
Ori Yiassoumis, the firm's marketing director, commented: "Hi-Grade is always looking to create product desirability and differentiation be it our new breed of super-lightweight 10-inch, Windows-based laptops that will retail for less than £300, or appealing to England's loyal fan base.
"Laptops in general are becoming much more personal items. The licence is another opportunity to create a sought-after laptop, which is also affordable to the younger football supporting generation."
Najmie Allette, licensing executive at The FA, added: "This is a desirable product for any England football fan. We strive to give consumers new product choices to show their support for the national football team."
