“Everything to do with your brand needs to have as much passion as the programme that inspired them,” Andrew Kerr states. Four months into his new role as executive director for consumer products and marketing, international at Entertainment Rights, it’s clear that Kerr has bought the passion which is so prevalent at Ragdoll into the Hammersmith-based firm.

Kerr spent over seven years with Ragdoll, working on brands such as Teletubbies, Brum and In The Night Garden and he tells Licensing.biz that taking that experience and being able to apply it to the pre-school portfolio at ER is a huge advantage.

To read the full interview with Kerr, simply click here.

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