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SPORTS MONTH: Ambush Marketing and the 2012 Olympics
Samantha Loveday Aug 13 2008, 4:29pm
Hamlins' Ian Down warns firms looking to cash in on the London Games to watch out for new anti-ambush marketing legislation.
With the Beijing Olympics upon us and the brand licensing sector desperately racking its collective brains to work out how to survive the impact on business of the credit crunch, plans just might be hatching to shore up business with some merchandise-planning themed on the 2012 Games...
Great idea. That’s if you’ve safely got your licence from LOCOG (London 2012 Organising Committee for the Olympic Games) sitting in a frame above the desk.
If not and you’re unaware of the tariff, know that to go for gold with a tier one sponsorship package you’ll need to pay a cool 80 mill.
But if you find that’s a touch excessive, well, I’m sure they’ll set the tier 2 package at a far more competitive rate and, you never know your luck, if they have a tier 3 package it might even cost only seven figures not eight.
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