Noel Edmonds and Deal Or No Deal heading to mobile platforms.
Video gaming giant Electronic Arts has joined forces with Endemol in a deal which will see the firm's mobile division develop, market and publish new mobile games based on the Deal Or No Deal series for the UK.
The first game is due to be released in November.
"We are excited to have the chance to work on one of the most successful TV properties of recent years," said Javier Ferreira, VP of European publishing at EA Mobile. "Deal Or No Deal is a phenomenally successful programme, particularly in the UK, and we look forward to creating games that will bring the true spirit of the series to a new audience on mobile platforms."
Jurian van der Meer, head of products and brand exploitation at Endemol Digital Media, added: "At Endemol, we have been looking for a partner in the mobile space to help bring this phenomenal property to an even broader audience.
"We want to focus on our core strength, that of creating incredibly popular IP for a mass broadcast audience and work with global partners, such as EA Mobile, to take our TV proposition to new pervasive platforms."