News
MY LIFE IN LICENSING: Serena Sibbald
Samantha Loveday Aug 20 2008, 10:01am
Beanstalk Group's associate vice president of new business steps into the hotseat.
"My first job with Beanstalk was as category manager for Europe for Home and Housewares. We represented the Coca-Cola licensing programme. It was hard work having come from more of a creative background, but it was a great introduction into the industry."
To read the full interview with Sibbald, click here.
Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.
If you are interested in appearing in a future My Life in Licensing, email Samantha Loveday.
