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SPORTS MONTH: Sports stars and image rights
Licensing.biz staff Aug 21 2008, 10:30am
Olswang's Stuart Ferguson on how sports stars' image rights can be uniquely challenging and complex.
Personality/image rights attach themselves to celebrities across all spheres of the entertainment world, be they actors, pop stars or celebrity chefs.
But the image rights relating to sports stars are uniquely challenging and complex because of the multitude of stakeholders involved.
A footballer (let's use Wayne Rooney as an example) will have a range of personal deals (Nike, Coca Cola, EA Games and Pringles to name a few), as well as owing commitments to his club's sponsors, and, if he is successful, the picture becomes even more complex with sponsors of the national team and national leagues and cups, all deriving some rights to the player's image and rightly expect to drive exposure from that association.
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