News
SPORTS MONTH: Behind the stable door
Licensing.biz staff Aug 27 2008, 10:40am
Katie Roberts looks at the opportunities available for licensing in the equestrian sector.
Britain's equestrian eventing team recently achieved team bronze at the Beijing Olympics, with Tina Cook making her Olympic debut presence known with an individual bronze to add to Britain's medal table.
Despite Team GBR’s success, however, the sport is often overlooked by British business in favour of opportunities with premiership football, cricket boards and Lewis Hamilton, sorry I mean motor racing.
Statistics show that seven per cent of the British population are riders and a massive 43 per cent have an interest in some aspect of equestrianism (BETA 2005/6 National Equestrian Survey).
The survey also suggests that as a nation, Britain spends a whopping £4 billion on horses and riding every year.
With statistics like this, it should come as no surprise that astute business woman and horse lover Katie Price, will soon be adding a riding-related string to her bow.
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