News
BRAND PROFILE: In The Night Garden
Licensing.biz staff Sep 1 2008, 10:41am
BBC Worldwide's latest pre-school success put under the spotlight.
Ten years after taking the pre-school scene by storm with the Teletubbies, creators Andrew Davenport and Anne Wood have brought In The Night Garden to life; introducing youngsters and their parents alike to the delightful Iggle Piggle, Upsy Daisy, Mukka Pukka and friends.
Screened on Cbeebies in the early evening slot, In The Night Garden has experienced a resounding level of success since its inception, both on screen and at retail level.
In one of her last interviews before departing as Director of Children’s at BBC Worldwide, Gill Pritchard captures the essence of the brand.
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