Ladybird to roll out tie in books in January for popular playground craze.
The GoGo's Crazy Bones craze continues to grow, with Ladybird becoming the latest licensee to get on board.
The firm will launch Ladybird's Crazy Bones book tie ins in January 2009. Titles will include a GoGo's Official Guide (with double sided game board and poster) and a GoGo's Activity Book (with GoGo's games).
"GoGo's Crazy Bones has all the elements of a great licence; collectibility, appealing characters, limitless play potential and tremendous editorial potential," said Eric Huang, category publisher at Ladybird Books. "It's exactly the type of word of mouth brand that we've been looking for."
The licensing agent for the brand, Bulldog Licensing, has already inked a number of other deals.