WBCP's David Binnie on the firm's amazing summer and what's still to come.
Back in February, David Binnie confidently stated that 2008 was going to be Warner Bros Consumer Products UK’s biggest year yet. And he’s very probably on his way to being proved right.
After a disappointing start with Speed Racer, WBCP has hit its stride with Batman: The Dark Knight, which has been hailed by many as one of the best films of all time, and is continuing to pull in audiences throughout the summer holidays – with these bums on seats translating to some strong sales of consumer products at retail level.
And it doesn’t end there: there’s a new programme in place to inject further impetus into evergreen brand Scooby-Doo and, away from toys, WBCP is enjoying great success with its adult retro line (which was showcased to great effect at June’s Licensing International).
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