Baby Networks has expanded its London-based executive team, hiring Ralf Kies as director of licensing and merchandising.

Kies will be overseeing the off-air strategic commercial development of the BabyTV brand across home entertainment, licensing and merchandising, FMCG promotions and retail partnerships on a worldwide basis.

He will also be aiming to develop broadcast partnerships for Baby Networks' portfolio of audio visual content through syndication of programming to international TV channels.

Kies joins the company from 4Kids Entertainment where he was director of international licensing, working on such brands as Teenage Mutant Ninja Turtles, Yu-Gi-Oh, Viva Pinata and Monster Jam among others.

He has also previously enjoyed stints at Celador International and the NFL.

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