News
DCP launches Camp Rock range
Katie Roberts Sep 18 2008, 9:50am
Comments (1)
Disney announces extensive product line for the latest tween flick.
The new product range will include apparel, accessories, footwear, beauty, home, stationary and electronics.
The line-up builds on the singing and dance-filled elements of the movie and incorporate a unique vintage rock ‘n’ roll edge.
Camp Rock’s product collection will include an MP3 Speaker Secret Diary Pillow, a Musical Brush and Stand, a clothes customising Stud-Factory, Talking Pens and a range of dolls.
The movie also stars platinum certified Hollywood Records recording artists the Jonas Bothers and Demi Lovato.
Director of TV Franchises at Disney Consumer Products Europe, Henri Stuart-Reckling said:
“With Camp Rock, Disney Consumer Products has develoed an exciting new multi-category offering with a distinct ‘rock’ feel that leverages the movie’s key attributes. We’re confident these will become popular lifestyle products, generating incremental sales for DCP.”
Comments
“camp rock”
Posted by: alan caswell - Sep 18, 10:50am
i donnot suppose the indies will see any of the toys this yesr only the majors