Iconic scooter brand signed by leading UK cycling supplier
Legendary Italian scooter brand Lambretta had been lying dormant for over 30 years until UK-based brand entrepreneurs Fine White Line secured the worldwide rights to the Lambretta brand. Over the past two years the UK fashion market has witnessed the rise of Lambretta branded clothing, watches, shoes and most recently eyewear on the high street. Thanks to these license agreements we have witnessed the re-emergence of this truly iconic brand.
Fisher Outdoor Leisure is delighted to announce its new exclusive relationship with Fine White Line to develop a range of Lambretta bikes and accessories for the global market.
The first products to be launched next spring/summer and initially only in the UK will be his and hers stylised 26” wheel urban bikes.
Fisher CEO Richard Allmark said, “We are all extremely excited about this agreement and intend to do something very special with this wonderful brand. Lambretta lends itself to urban, fashion and sport categories so the opportunities are abundant.”