News
Tech firms dominate top brands
Ben Furfie Sep 22 2008, 4:45pm
2008 Interbrand survey sees technology companies occupy 22 out of 100 places in chart.
Technology brands dominated this year's Interbrand Best Global Brands index, with IBM, Microsoft and Nokia dominating the top five.
In all, 22 technology firms dominated this year's chart, reflecting the strength of the technology market over the past 12 months.
The index, which continued to be headed up Coca-Cola at $66.67bn (£36.42bn) saw Microsoft and IBM change places.
Microsoft saw its brand value grow by one per cent over the past year to $59bn (£32.23bn), but failed to hold off IBM, which saw its value shoot up by three per cent in the same period to $59.03bn (£32.24bn), leaving Microsoft in third place.
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