News
Goochicoo boosts web presence
Samantha Loveday Sep 23 2008, 10:17am
Comments (1)
Baby and toddler brand to get expert help with its website.
Two new media experts have joined The Backland Studio to strengthen the web presence of its baby brand Goochicoo.
Anna Farmery, one of the UK's top bloggers and new media experts, will consult on the web presence and search engine rankings for the brand's website, www.goochicoo.com.
In addition, Matt Kenyon arrives from advertising agency Attik and is regarded as something of a web design guru among his peers.
"This is a major coup for Goochicoo, our internal new media strategy 'Have you clicked yet?' couldn't have got a better start than the recruitment of two top class social media experts," said Ged and Kaely Backland, owners of the Goochicoo brand.
The ambitious target for the campaign is to ensure the Goochicoo community appears on the first page of search results when the word 'baby' is typed into a search engine. The company believes that this is attainable within one year.
Rob Corney, MD of Bulldog Licensing which represents the brand, added: "Building a strong online presence will further boost the ever growing Goochicoo community. The Backland Studio has put together a world class team, which will produce world class results."
Comments
“Feedback”
Posted by: linda sappy - Sep 23, 10:33pm
Anna Farmery is far from being a top blogger and new media expert - if you are serious about finding someone to support you you should have gone to companies like Nixon McInnes. I am not affiliated with them at but they have one of the strongest reputations in the UK market.
Farmery's blog is far from best practice in terms of a web presence.
If you are truly serious about being found on page 1 of Google I suggest you either hire an expert and make sure you pay by results obtained.
Starters for 10 for you - lose your front landing page and reduce the amount of flash on your website.