Coolabi secures publishing deal with Simon and Schuster for new teen and tween property.
Coolabi's tween and teen property Scarlett & Crimson is making its first foray into print, after the firm signed a deal with Simon and Schuster for a book series.
The deal, which covers the US, Canada and the UK, will see 16 books arrive. The range will debut in the UK with two full colour fiction titles with more to follow in spring 2010.
The core audience for the books is expected to be girls aged between ten and 14. Research has shown that the themes of strong individual style and deep friendships are most resonant with this group.
Elisa Offord, marketing and PR director at Simon and Schuster UK, said: "We're delighted to be publishing this exciting range of books in the UK. A combination of strong friendship values, edgy and stylish attitude and positive self-expression ensures huge appeal to tweenagers everywhere."
Janet Woodward, head of licensing at Coolabi, added: "The fact that this series of books has attracted both an amazing writing team and one of the most famous and respected names in publishing underlines the extraordinary potential of this exciting property.
"We really believe that 2009 could be the year of Scarlett & Crimson."