News
Galleon takes a bite out of Dragonfruit
Samantha Loveday Sep 24 2008, 3:50pm
Firm's multi-platform properties ready to roll out in US following new deal.
Galleon Holdings has signed a strategic partnership with US-based original content studio Dragonfruit.
The deal initially involves the licensing of two of Galleon's multi-platform entertainment properties, Super Soccer Star (pictured) and Apollo's Pad. Dragonfruit will also provider a broader interactive media and sponsorship role for Galleon as part of the relationship.
The company has licensed the US exploitation rights to the two properties, with Dragonfruit paying an initial fee of $1 million and royalties on future earnings.
"The partnership with Dragonfruit Studios is highly complementary to Galleon's business with the addition of a US operating presence, expansion opportunities for our brands into the United States, digital media expertise and access to major global brand advertisers," said Galleon boss Stephen Green.
"The relationship will greatly enhance our ability to drive revenues from these properties in the US and globally in the immediate future."
Michael Koziol, CEO of Dragonfruit Studios, added: "Together with Galleon, we are confident that the right formula and thinking exist to create lasting media and entertainment brands and build value for our properties and brand partners."
