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BRAND PROFILE: Heroes
Samantha Loveday Sep 25 2008, 6:53pm
As season three nears, we take a look at the licensing drive behind the show.
I can honestly say I've been pretty much obsessed with Heroes since the very first episode aired on BBC2. Having read the hype coming from the US, the first season was an office talking point every Thursday morning and, while season two was undoubtedly affected by the writer's strike, season three is due to kick off in the UK on October 1st and the teasers are looking good.
CPLG, which represents the Heroes brand over here, admits the property really exploded in the UK even before a single episode had been aired.
To read the full brand profile, click here.
