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Melka ties with ITV Sport
Samantha Loveday Sep 29 2008, 9:16am
Swedish lifestyle brand to become official clothing supplier to ITV Sport.
Swedish lifestyle brand Melka has designed a capsule clothing line which will be worn by ITV Sports commentators, reporters, production team and technical staff.
The two-year deal will see the Melka/ITV Sport clothing line worn by the team at The Boat Race, Tour de France, British Touring Cars and football matches.
ITV Sport will be broadcasting the UEFA Champions League, The FA Cup, England's World Cup qualifying games, the UEFA Cup and The Championship.
"We are delighted to be working with ITV Sport as their official clothing supplier and look forward to supporting the ITV Sports brand over the next two years," said Kevin Stone, group marketing director at BMB, the parent company of Melka.
Neil Bailey, controller of commercial affairs at ITV Sport, added: "We are delighted to have signed this deal with Melka, who have designed a range of clothing that is unique to ITV Sport and caters to the aesthetic and technical needs of our staff."
