Firm inks landmark six-year deal with the football club.
Consumer focused bedding company Zap has secured the Liverpool FC licence for bedding and home textiles until the start of 2015.
The company has been a Liverpool FC licensee since 2002 and the product offering has grown significantly during this time. The range now includes duvets, blankets, towels, lighting and wall coverings.
To mark the renewal of the deal, Zap will be rolling out a new range of Liverpool FC bedding and towelling including player-based product featuring Fernando Torres, Steven Gerrard, Robbie Keane and Javier Mascherano.
"We are delighted to have agreed this deal with Liverpool FC," said Andy Downie, Zap's licensing and marketing director. "Football licences work really well in our category and to have secured the Livepool FC licence for a further six years is fantastic."