News
Gemma readies Madagascar 2 line
Samantha Loveday Oct 7 2008, 9:21am
Licensed greeting card and wrap specialist planning to launch range on October 30th.
Children's licensed greeting card and wrap specialist, Gemma International is ready to roll out its new range for Dreamworks' upcoming animated movie, Madagascar: Escape 2 Africa.
The firm revealed it had snapped up the rights back in August, with its designs having a strong African theme and displaying the film's most popular characters along with their tag lines.
The collection includes ages four to eight, three no-age captions, male relations captioned cards, a moving picture card, wrap and tag.
"Madagascar: Escape 2 Africa features a great set of characters and animals that kids love," said Tim Rudd-Clarke, licensing director at Gemma. "This is a very strong range and we're very excited by this launch."
The film will be released in UK cinemas on December 5th, with Gemma's range launching on October 30th.
