New product collaboration includes men's footwear and apparel.
The Beanstalk Group has revealed that Vespa has tied up a unique collaboration with Adidas Originals for spring/summer 2009.
The Adidas Originals Vespa collection features men's footwear and apparel which 'celebrates and reflects' decades of both brands' heritage and authentic lifestyle credentials.
The collection was officially launched with a 'house party' presentation during Milan Fashion week last month and will be available from the beginning of January 2009 in select retailers around the world and Adidas Originals stores.
The range will include various footwear, such as the 1950s inspired sneaker Vespa Gran Lusso, featuring the classic Vespa moped details. A broad range of classic polo shirts, t-shirts and jackets also complement the collection.
"Referencing the last 60 years and Adidas' rich heritage, the Vespa collection offers pieces that take their inspiration from different decades and appeal to the preppy casual consumer who is looking for both historic and modern shapes," said Hermann Deininger, CMO at Adidas Sport Style.
Ciarán Coyle, MD of international operations at The Beanstalk Group, added: "I am extremely thrilled at this groundbreaking partnership, which represents the first strategic step towards developing Vespa into a leading global lifestyle brand."