MY LIFE IN LICENSING: Al Ovadia

The 20-year veteran talks us through his career in the licensing business.

"My first exposure to licensing actually started as a licensee for the 1980 Olympics. I resigned my role at NBC Television and bought the rights to their logo for the 1980 Games. My first job was when I was hired at 20th Century Fox as VP of licensing and merchandising. Funnily, I had actually interviewed for a completely different role, and the interviewer called me back and said he had just the job for me. Little did I know what I was getting into."

To read the full interview with Ovadia, click here.

Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.

If you are interested in appearing in a future My Life in Licensing, email Samantha Loveday.

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