Universal Parks & Resorts, Hasbro and Dreamworks team up for new venture.
Transformers is to be developed into a new theme park 'mega attraction' thanks to a new partnership between Universal Parks & Resorts, Hasbro and Dreamworks.
The attraction will apparently fuse 3D HD media, mega special effects and robotics with a ride system that will 'transform perceptions of theme park experiences'.
The rides are due to debut in early 2011, first at Universal Studios Singapore and then at Universal Studios Hollywood.
"Transformers will be a jewel in our collection of world-class rides based on great movies," said Tom Williams, chairman and CEO of Universal Parks & Resorts. "We're thrilled to be collaborating with Hasbro, Dreamworks, director Michael Bay and the film's executive producer, Steven Spielberg, who has been responsible for so many of our signature rides and attractions."
Spielberg serves as creative consultant to Universal Parks & Resorts and has worked with the firm on the likes of Jurassic Park: The Ride, the ET Adventure and the War of the Worlds sets.
Larry Kurzweil, president and COO, at Universal Studios Hollywood, added: "Transformers represents a perfect match for our theme park: an exhilarating blockbuster with a great story, clever humour, non-stop action and flawless special effects. It has all the elements necessary to become one of the world's most exciting theme park rides and a centerprice attraction at Universal Studios Hollywood."