Extensive coverage from Brand Licensing Europe at the beginning of October helped Licensing.biz to its best ever performance for unique visitors, page views and sessions served for the month, according to new data from Google Analytics.

According to the new figures, unique users now stand at 16,394, up 13.5 per cent from 14,387 in September. Page views grew to 49,485 from 43,593 in September, while sessions served was up to 27,829 from 24,895.

“Another month, another healthy rise in the number of unique users for Licensing.biz. This continued and significant upward trend is a key reflection not only of the quality of the content on the site, but also of its increasing profile and importance at the heart of the licensing industry. Launching Licensing.biz has been tremendous fun, and making it even better next year is a challenge we’ll relish,” said the site’s managing editor, Dave Roberts.

Over 12,600 industry executives across 125 different countries now receive our daily news digests and breaking news flashes.

Those logging on to Licensing.biz will find around 200 news stories a month, plus features, Q&As with leading industry execs, opinion and analysis, company and brand profiles.

Our series of sector spotlights continues in December with the focus on industry services. A number of advertising and editorial packages are available, so please contact Adrian Miles for further information.

If you would like to add a colleague to the Licensing.biz daily digest service, please contact Samantha Loveday.

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