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BRAND PROFILE: Thomas & Friends
Samantha Loveday Nov 20 2008, 5:23pm
Find out more about the history, and future plans, for this classic property.
The term evergreen is probably used too easily when it comes to many brands. Really there are very few which qualify. Thomas the Tank Engine, however, certainly does qualify, having celebrated its 60th anniversary in 2005 and is still as popular as ever.
The show is broadcast in 185 countries and in 45 languages and has over 100 licensees across all categories including toys, games, apparel, housewares, live events, publishing, food and attractions.
Quite simply, it’s a phenomenal brand.
To read the full profile, click here.
