“There is always an opportunity in the licensing industry someone else has not thought of. This has its dangers, though as if you look too hard for those and get carried away with a new concept you can lose a lot of money.”

To read the full interview with Oddie, click here.

Each week, My Life in Licensing will feature a different member of the licensing community, finding out how they started in the business and how their career has progressed since then.

If you are interested in appearing in a future My Life in Licensing, email Katie Roberts or Samantha Loveday.

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