Performance Brands promotes Clark

The firm has named Mike Clark as its International Licensing Director.

Clark has been with the company for two years as Business Manager and has 16 years experience in the industry. Previously he held senior management positions with Disney, ITV Worldwide, the Beanstalk Group and The Partnership.

During his time in the industry, Clark has also acted as a sales consultant for The Licensing Company, Global Brands and HIT Entertainment.

Previously to this, hedeveloped his own independent licensing agency Spark Licensing and its subsidiary Latitude Licensing.

Clark said: "I am really delighted to have been appointed to this challenging position and look forward to continuing to work within such a fantastic bunch of people.

"There are some really mind-blowing international licensing opportunities with both existing and new brands within the jportfolio of brands that we represent and it is very flattering to be approached by brand owners who have heard of our truly global sales reach."

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