Upper Deck adds toy distribution to its remit for animated property.
4Kids Entertainment International has appointed Upper Deck as distributor of toys for its Yu Gi Oh 5D's series.
The deal - which sees Upper Deck distribute the toys from master toy licensee Playmates - covers territories in Europe including the UK and Ireland, France, Italy, Spain, Portugal, Benelux, Denmark, Finland, Iceland, Norway, Sweden and Greece, plus Israel, Turkey and South Africa.
The toy line relates directly to the Duel Runner (vehicles) trading cards and Battling Monster Figures featured in the new series.
Products include figures, Duel Runner vehicles and Yusei's Wrist Dealer which holds and deals the trading cards. The new figures are equipped with a special 'resistor' which retains information about their powers and are compatible with the Yu Gi Oh Figure Reader.
Other new products include a deluxe articulating figure line and deluxe role-play items like Yusei's Duel Disk.
"We're thrilled that Upper Deck will be distributing the new toys from Playmates in these key territories," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment International.