Sainsbury’s has announced its best ever Christmas and reported strong toy sales following its half-price promotion in November.

The firm joined a number of other retailers in cutting toy prices in the lead up to Christmas and has reported nearly three million toys were sold in the week-long promotion.

The supermarket also saw continued growth in customer numbers during the quarter with 22.6 million customers at Christmas.

To read the full story on ToyNewsmag.com, click here.

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