Licensing.biz finds out more about the Science Museum and the firm's other brands.
NMSI’s licensing programme for The Science Museum has been so successful that one of its licensees has gone to the expense of setting up interactive branded shop-within-shop Science Museum spaces to further boost sales.
Wow Stuff partnered with a number of retailers back in late 2008 to launch the in-store concept with a £2.7 million deal. Retailers already signed up include Harrods, Woolworths, House of Fraser, Fenwicks and Hamleys.
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