Firm becomes first major European toy licensee for new animated TV series.
Atlantyca Entertainment and the Moonscoop Group have signed Giochi Preziosi as the European master toy licensee for the new animated TV series of Geronimo Stilton.
Giochi will now produce a collection of toys inspired by the series, which is due to premiere in Italy this autumn and roll out across Europe from next year.
"We know that Geronimo Stilton is one of the most sought after new brands in the kids' business and we're honoured to be named the European toy licensee," said Graziano Delmaestro, licensing director for Giochi Preziosi.
"We're looking forward to creating some unique and fun products that represent the joy kids and parents feel when they read the Geronimo Stilton books at home."
Cynthia Money, president of worldwide consumer products and marketing at Moonscoop, added: "They have a great reputation for developing safe, fun and engaging toys for kids of all ages and we felt Giochi Preziosi's ideas for the Geronimo Stilton line fit perfectly with the vision for the future of Geronimo and his friends."