News
Energy boost for 24 fans
Samantha Loveday Sep 24 2007, 5:44pm
Comments (11)
20th Century Fox has secured a deal with Cott Corporation to produce an exclusive 24-CTU branded stimulation drink.
This is the first time that a product within the growing energy drinks sector has been created around an entertainment property. The drink will be produced in a regular and diet version in a large 440ml can. As a point of difference from other energy drinks, 24-CTU has been developed with a unique citrus taste.
The pan-European deal will see strong retail distribution in the UK, followed by availability across Europe towards the end of the year. Fox will be working closely with Cott to plan joint promotional initiatives to link with 24 brand activity moving forward.
“This deal is the single largest European brand statement so far for Fox and the 24 property and it typifies the licensed merchandise strategy that we are taking with this brand across Europe,” said Carl Lumbard, MD at Fox Licensing and Merchandising Europe.
“It is always a priority for us to match our properties carefully with products that complement the nature of the brand. Here we see the all-action, intense nature of the 24 series matched with an energy inducing stimulation drink.
“It was important for is to find the best possible partner and as a leader in the own-label soft drinks market with strong distribution across Europe, Cott was an obvious choice for us.”
Comments
“Energy boost for 24 fans”
Posted by: Al Gosling - Sep 25, 7:33pm
Guys
This article is wrong ! Re 24 being the first energy drinks using an Entertainment brand Take a look at our drinks biz Extremedrinks.com, that has been going for 3 years and is selling in over 30 countires. Al
“Re: Energy boost for 24 fans”
Posted by: Siôn Walter Mowbray - Nov 19, 3:11pm
And what Entertainment brand do your drinks use? I can't see any on your website.
“Re: Energy boost for 24 fans”
Posted by: Mike - Nov 22, 11:36am
Gimme redbull anyday, this stuff is rancid!!
“Re: Energy boost for 24 fans”
Posted by: Jack Bauer - Nov 22, 11:41am
Well done COTT - remarkable product! I just wish I could buy it by the case load. Fantastic drink. Mike wants to get a life and freshen up those taste buds of his!
“Re: Energy boost for 24 fans”
Posted by: Tony Almeida - Nov 22, 11:44am
hmmmm, your losing the plot Jack, BULLY BULLY BULLY
“Re: Energy boost for 24 fans”
Posted by: Jack Bauer - Nov 22, 11:46am
OMG! - Tony, I thought you were dead? - This stuff must make me hallucinate too! Oh, gimme more!!
“Re: Energy boost for 24 fans”
Posted by: Tony Almeida - Nov 22, 12:01pm
hmmmm, your losing the plot Jack, BULLY BULLY BULLY
“Re: Energy boost for 24 fans”
Posted by: Jack Bauer - Nov 22, 1:25pm
OMG! - Tony, I thought you were dead? - This stuff must make me hallucinate too! Oh, gimme more!!
“Re: Energy boost for 24 fans”
Posted by: Tony Almeida - Nov 22, 1:34pm
hmmmm, your losing the plot Jack, BULLY BULLY BULLY
“Re: Energy boost for 24 fans”
Posted by: David Palmer (aka Mr President) - Nov 22, 2:37pm
Jack, you will DO AS I SAY!!! Now go get me a bully..... NOW!!! aaarggh, this 24 citrus drink is RANCID!!!
“Re: Energy boost for 24 fans”
Posted by: Jack Bauer - Nov 22, 2:52pm
Yes Mr President, I understand