The next LIMA webinar is due to take place tomorrow - Wednesday February 25th - focusing on how to extend corporate brands using a licensing programme.

The session - Case Studies in Corporate Brand Licensing - will be hosted by Stephen Reily, CEO and co-founder of IMC Licensing, and Hal Worsham, MD of Leveraged Marketing Corp of America.

Reily oversees the licensing strategy and client relationships at IMC, with brands represented including Kraft Foods and Wrigley. Meanwhile, Worsham has headed up global programmes for companies including Converse.

The webinar will run from noon to 2pm EST. Sessions are free for LIMA members, while cost to non members is $99. To register, click here and go to 'calendar of events'.

Future webinar topics will cover such topics as case studies for art licensing and reaching targeted audiences via the internet.

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