Licensing.biz takes a closer look at the sports and fashion specialists.
“Any global brand which can boast a Wimbledon tennis sponsorship dating back to 1902 and array of international sports stars supporting it would always have the right ingredients for a successful licensing programme.”
IBML’s marketing communications manager Ben Fell is, of course, talking about Slazenger. The evergreen brand makes up one of the firm’s sports and fashion licensing programmes.
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